The short answers
When to refresh
Straight away. Wedding season and Christmas are the busiest search months, so the new copy should be learning before then.
Do any ads mention price?
No. None of the live ads quote a suit price. Two old ads saying "from $999" have been paused for months and will stay off. The only dollar figure is the $150 new-client offer.
Live ads updated
Across 15 keyword groups. Each one keeps its own search-term headlines and gets the new key messages.
Key messages
We're also fixing a few typos in the current ads ("Woolcoot St.", "Comitted", and a "weeding-suits" web address). The 40+ years line stays, worded as the team's combined experience.